Using AI and Machine Learning for Customer Retention Analytics
Acquiring a new customer is an expensive endeavor. According to recent software performance metrics published by Searchlab, average customer acquisition costs have spiked by 60 percent compared to recent years, while the capital required to retain an existing client has risen by only 12 percent. This steep financial gap is causing modern companies to adjust their focus. Growth is no longer just about…
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POSTED BY
Bhawana Khater
CPG / Retail Analytics: Top 5 Strategic Priorities Today
In the cutthroat arena of consumer-packaged goods (CPG), a once-dominant beverage brand watches its market share slip as competitors flood shelves with personalized promotions and e-commerce exclusives. What began as a loyal customer base erodes under generic marketing and supply chain hiccups, with inventory waste piling up and online carts abandoned. This scenario underscores the urgency…
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POSTED BY
Praveen Kumar
AI Proof of Concept in Retail: Piloting and Scaling Analytics Projects
AI is reshaping retail, offering the promise of smarter marketing, optimized inventory, and hyper-personalized customer experiences. Yet, despite the excitement, many large-scale AI initiatives stumble. One leading retailer, for example, invested millions in a company-wide AI platform for personalized marketing, only to shelve the project eighteen months later. The technology wasn’t at fault; the…
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