Impact Story

Driving a 40% Pipeline Uplift With Data-Driven Sales Enablement for a Global CRM Leader

“Developing a one-stop analytics platform to determine the impact of sales enablement across roles, segment sellers by their likelihood of hitting targets, and sharpen both learning and sales prospecting.”

Sales Enablement

Pipeline Analytics

Tableau

Predictive Segmentation

Meet OUR CLIENT

The world’s #1 CRM company. Their cloud-based software helps businesses connect with customers to find more prospects, close more deals, and deliver great service, serving over 1,50,000 companies worldwide.

THE CHALLENGE

The goal was to determine the impact of sales enablement across sales roles and identify segments within them, based on likelihood of meeting sales targets, to create additional uplift. These insights would also help improve both learning and sales prospecting.

OUR SOLUTION

Team: Data Scientists/Engineers, Tableau Visualizers

Engagement Tenure: 1.5 Years

Deliverables:

OUR SOLUTION

Snowflake, AWS, Oracle, Salesforce, Tableau

IMPACT

The one-stop analytics platform equipped sales teams with actionable insights to enhance their enablement initiatives and drive positive business outcomes, a 40% pipeline generation uplift, 7% better pipeline conversion, and 10% more deals created and closed. (Publicly shared impact in Year 1.)

Curious what a similar sales enablement platform could uncover for your pipeline?

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