“Optimizing acquisition, personalizing engagement, and orchestrating customer journeys to drive loyalty growth and revenue acceleration for a global home furnishing retailer, delivered via a CRM agency.”

A leading global home furnishing brand operating across multiple regions and channels, with a strong focus on building long-term customer relationships and driving repeat purchase behavior.
The key requirement was to drive ongoing value generation and revenue enhancement from loyalty members. To achieve this, strong analytics support was needed to acquire higher-quality members at a faster rate, increase the lifetime value (LTV) of spenders, and retain the most loyal customers.
Members grew at a 28% CAGR over 3 years, average order value rose 12%, and members’ contribution to revenue grew 22% over 2 years, turning the loyalty program into a compounding growth engine for the business.
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