The Science of Winning Back Customers: Timing, Targeting, and Incentives
Key highlights Most win-back programmes report redemption rather than incrementality, which means they pay to reach customers who were already returning. A single lapse window applies the same standard to every customer, so it misreads frequent and infrequent buyers in opposite directions. The incentive is a cost line. The right offer depends on why the […]
Should You Hire an AI Consultant? 7 Questions to Ask
Hiring an AI consultant is worth it when your data isn’t AI-ready, goals feel undefined, or past pilots haven’t scaled. Key questions to ask to cover their generative AI track record, measurable results, security and governance practices, and post-rollout support, so you choose outcomes over hype. Artificial intelligence isn’t just for companies with nine-figure tech budgets anymore. Businesses of every size are experimenting with […]
