CPG / Retail Analytics: Top 5 Strategic Priorities Today
In the cutthroat arena of consumer-packaged goods (CPG), a once-dominant beverage brand watches its market share slip as competitors flood shelves with personalized promotions and e-commerce exclusives. What began as a loyal customer base erodes under generic marketing and supply chain hiccups, with inventory waste piling up and online carts abandoned. This scenario underscores the urgency of retail…
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Praveen Kumar
AI Proof of Concept in Retail: Piloting and Scaling Analytics Projects
AI is reshaping retail, offering the promise of smarter marketing, optimized inventory, and hyper-personalized customer experiences. Yet, despite the excitement, many large-scale AI initiatives stumble. One leading retailer, for example, invested millions in a company-wide AI platform for personalized marketing, only to shelve the project eighteen months later. The technology wasn’t at fault; the problem…
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