Customer Digital Twin in Retail: Redefining Segments with Synthetic Personas
For decades, retail analytics relied heavily on customer segmentation. You know the drill: grouping shoppers into categories like “Value Shoppers” or “Urban Millennials.” But in today’s hyper-competitive environment, this static method falls short. It fails to capture the evolving, dynamic behavior of each customer, leading to generic marketing and weak loyalty. This gap in personalization…
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Praveen Kumar
Retail Analytics vs. Retail AI: What’s the Difference and Why It Matters
Every transaction in retail tells a story. A customer scanning a barcode, abandoning a shopping cart online, or responding to a seasonal discount leaves behind a trail of data. For decades, businesses relied on Retail Analytics to interpret this information from building dashboards, performing retail sales data analysis, and uncovering patterns that explained past performance.…
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