June 17, 2024
Improving Sales Conversions with Customer Segmentation Models & Gen AI
Introduction This case study showcases an impactful project undertaken by our team at Priorise, working in collaboration with a leading organization in the technology industry. The client aimed to enhance their sales enablement efforts by leveraging their in-house recommendation engine and an internal propensity to buy (PTB) model. The objective was to identify high-potential accounts…
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Varsha Vatyani
June 17, 2024
Improving Business Performance with Advanced Attribution Analytics
Introduction Imagine a world where every significant initiative, whether a training program, product launch, or marketing campaign, directly correlates with positive results. Enter “APM as a Service”, a transformative tool designed to accurately measure the impact of events on targeted outcomes. Gone are the days of relying on assumptions and biases. With APM, we can…
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Varsha Vatyani
June 16, 2024
Predictive Modeling for Inventory Optimization in Fashion
Our Role Developing & building an Inventory Tracker for Planning, Management and Maintenance of Finished products Stock Tools used MS Excel Challenge Our Client, a D2C apparel major was losing out on a lot of opportunity due to lack of timely stock maintenance and incorrect projections of size and color ratios. Fashion industry, being seasonal…
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Varsha Vatyani
June 16, 2024
Campaign Effectiveness Measurement for Corrective Actions & Better Campaign Performance
Our Role Analyze and generate actionable insights to evaluate campaign performance and optimize future campaign dynamics, across channels Tools used MS Excel, MS PowerPoint Challenge Our client, a leading Home Furnishing brand, had run a couple of large-scale/ pan India campaigns that they wanted to evaluate so that business decisions basis their performance could be…
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