AI, Ml & Modelling

Improving Sales Conversions with Customer Segmentation Models & Gen AI

Introduction This case study showcases an impactful project undertaken by our team at Priorise, working in collaboration with a leading organization in the technology industry. The client aimed to enhance their sales enablement efforts by leveraging their in-house recommendation engine and an internal propensity to buy (PTB) model. The objective was to identify high-potential accounts…

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Improving Business Performance with Advanced Attribution Analytics

Introduction Imagine a world where every significant initiative, whether a training program, product launch, or marketing campaign, directly correlates with positive results. Enter “APM as a Service”, a transformative tool designed to accurately measure the impact of events on targeted outcomes. Gone are the days of relying on assumptions and biases. With APM, we can…

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